If we've learned anything since starting our skincare company, it's thatskin is skin.
So much so, that biologically, we're 99.9% identical.
And while we're influenced by a culture that emphasizes how to differentiate ourselves - from the clothes we wear, to the places we live, to the insta pics we post - most people are just looking for acceptance and understanding.
Over the past year, we've had thousands of conversations with individuals about their skin. They opened up about their concerns with redness and rosacea, asked why they're still dealing with acne in their 30's, and wanted tips on how to simplify their skincare routine.
These conversations were with humans aged 16 to 85, of varying skin tones, sexes, and ethnic backgrounds.And you know what the beautiful thing was?We had a solution for each and every one of them. Because when it comes down to it, skin is skin.
We wanted to keep these open conversations going, encourage people to connect, care for themselves and share stories. When we rebranded 3 months ago, we knew we needed to embody these values.
The Name : Nudo
It took us almost 4 months to land on Nudo. We went down the rabbit hole and came up with 100+ options before finally strongly resonating with one. Honestly, we think naming a company might be harder than naming a baby 👶
For the name, we had some important criteria:
It had to tell our story.
In latin, nudo means bare/naked. For us, it highlights the comfortability of being in our own skin, without the need to hide or cover up.
Nudo also evokes simplicity and inclusivity. Our products are meant to be put on bare skin. All types of bare skin.
It had to be playful.
You caught me in the nudo! Get your nudo on. Did you nudo today?
Having a name that we could toss into phrases (whether it really makes sense or not 🤷🏻♀️) was key.
It had to be simple.
The name had to be as authentic, raw and simple as the products are.
Short, straightforward phrases are our best friends. (Our dyslexic brains need less words to jumble.)
The Look : Simple
After deciding on the name, we had to give it a look and feel to match our values.
Value: Sophisticated and gender-neutral
We chose navy blue because it's Catherine's favorite (have you seen her wardrobe?!?) and because blue is the world's favorite color.
Navy blue evokes confidence, intelligence, unity and sophistication. It's classic, mature and trustworthy. It's what Nudo embodies.
Value : Straightforward storytelling
Whenever we're naming a new product or writing a blog post, we ask ourselves, "What's the simplest way to say what we want to say?" We see part of being inclusive as being honest and straightforward.
Value : Playful and gender neutral
While the body care industry is dominated by boring cylindrical containers (seemingly more feminine), we switched it up with angular bottles and asymmetrical labels. We think they look 👍 very nice 👍. We like.
The Point : Inclusivity
When we break it down, Nudo is for people with skin. Age, color, and sex are irrelevant. When we're 99.9% the same, what works for you, works for us.